About Rich Poole

I've sat in the same rooms that my clients are sitting in.

Not as an advisor looking in, but as an owner.

I grew up in a fourth-generation family business. So I have experienced what that world is actually like - the dynamics, the things nobody says out loud and those decisions that keep getting parked.

Later I built my own business and sold it to a Fortune 500 company. This took nine months of Due Diligence and I made plenty of mistakes along the way.

So when an owner sits across from me with a conversation they can't quite have inside the room - I've probably been in a version of that room myself.

Rich Poole presenting
Photo credit: Mike Walen from Key Imagery. HIRECON26 conference presentation on 'Being Exit-Ready is just good Business.' July 2026.

Thirty years. 150+ owners, executives and partners across private companies and family enterprises in New Zealand.

I'm not there to make the decision. I'm there so the right people can.

"Working with Richard has had a hugely positive, transformative effect on my business and wellbeing. The insightful advice provides the cut-through required when you are often too busy to look yourself. Richard's experience in all aspects of business has been invaluable."

Owner
Currently in a succession process
Background
Fourth-generation family enterprise member
Founder and seller of a national business to a Fortune 500 company
30+ years across ownership, strategy and governance
150+ owners, executives and partners supported
Generations continues to operate under Co-Pilot® Ltd, the company/brand founded in 2002
Trusted by private companies and professional service firms across New Zealand

"Richard is very knowledgeable about business which is important, but also takes a holistic view as well with the work/life balance which is also a crucial component to the overall success of the business."

Owner
2nd-Gen Family Business
Sectors
Automotive Marine Construction & design Professional services Health Food & beverage Technology Travel Retail Trades Transport & logistics Property & real estate Hospitality & tourism Financial services Education Wine & viticulture Not-for-profit Recruitment & HR Aviation Social enterprise NZ Inc

Over 30 years in business, primarily under my Co-Pilot brand, until 2025. Owners & Generations maintains confidentiality with assignments, due to commercial sensitivity.

Calm when it matters

People who've worked with me tend to put it simply: "He's who you call when something needs to actually happen."

Before it's too late, make the call to make it happen.